If you have about 17 minutes to spre, you might want to check out the new video uploaded by PublishAmerica. This video was filmed in the Biltmore Square Mall and appears to be a book signing. The CEO of PublishAmerica, Mr. Willem Meiners interviews some of the authors who attended. Take a look at the shoppers in the background. What would you say if a camera and a guy standing there with a microphone in his hand cannot attract the attention of the shoppers. Why is he holding an umbrella in the middle of the mall?